Meet The Founders

Dhaage is the brainchild of Mrs. Karishma Khandelwal (Panjwani), and it came into being during the midst of the Covid-19 pandemic in 2020. Despite her demanding 9 to 5 job in the PR & Marketing industry, she successfully nurtured this project. It all began with a simple but powerful passion for translating her work experience into creating something with deep meaning and significance.

On the other hand, Mr. Shikhar Khandelwal, her husband, boasts over a decade of experience in the advertising sector. He has worked with numerous national and international brands and has consistently excelled in the realms of ideation and consumer insights. His creative contributions have played a pivotal role in shaping various advertising campaigns. It was his innovative concept of 'Wearing your emotion' that truly sets Dhaage apart from any other Indian women's wear brand globally.