Dhaage

‘Dhaage’ is an inclusive ethnic wear brand that goes beyond the stereotypical standard of beauty to celebrate the crafts, colours, emotions & quirks of India. From minimal fashion to hand-block prints, the brand has been advocating the fact on how dressing up can enhance our emotions and mood. Dhaage’s vision is to encourage people to ‘wear their emotions’ through its Indian wear. 

Established in Bareilly (Uttar Pradesh), Dhaage is a ready-to-wear ethnic wear brand that has touched the lives of customers across India, USA, Canada, and Australia. The products are entirely handcrafted with love. The ever-growing product range includes suit sets (designed to elegance), dresses (for your comfort) and Kaftans (statement wears). The brand brings out fresh & affordable collections every month, every occasion from weddings, festivals to everyday wear.

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OUR IKIGAI

‘Sparking emotions’ in each woman on our planet is our personal brand vision and Karishma’s ‘Ikigai’.

Known for the use of vibrant prints, and detailed craftsmanship, Dhaage has inspired customers while constantly evolving and expanding the product line and ruling the hearts of loyal customers. Dhaage stands for creating an ethical fashion brand, one that pays a fair price to all the artisans involved & is cognizant of the resources it consumes.

We are on a mission

At Dhaage we’re on a mission to celebrate emotions, we want to spark hundreds of emotions in people's life through every thread that goes in our product. We want to make them feel happy, lovable, graceful, confident, beautiful, admirable and many many more.